Applying Proven Analytical Tools to Mitigate Consumer Mobility and Negative Sentiment online.
What should your company do if a highly regarded source, whether through a survey or other trusted types of analysis, shares concerns of a dramatic shift in consumer sentiment?What steps can you take as a leader in your organization to address this change? These are essential questions to answer as there is an inevitable, yet understandable, variability in the market in 2021. Leadership must be willing to investigate which techniques would be best when testing new products’ likelihood of success within target markets. …
The Silent Wave of Innovation, Scrum, and Agility in Data Warehousing
The Silent Wave
Agility has become a buzzword in the data science and analytics community as the demand for flexible storage solutions and the increased data retrieval speed continue to climb in tandem. Historically speaking, when these types of discoveries are made, it has induced dramatic and, at times, traumatic change. Something as simple as discovering a valuable piece of metal, a new technology, or a novel tool has been the impetus of mass migrations, gold rushes, industrial revolutions, and wars. In the twenty-first century, agility is vital.
Though the streets remain relatively calm, the skies are void of black factory…
Functional excellence through dedication to cybersecurity
When it comes to defending your most valuable assets, there is no such thing as going too far. People may argue that there is a line where the expense incurred has no measurable ROI, and to a certain extent, this is true. Everything is limited by capital investment; however, there are established methods of minimizing cost and maximizing results. Figure 1 shows a preview of what this post will cover.
Figure 1. Cirrus Word Cloud of This Discussion Post (Waters, 2020).
When an organization implements a killer cybersecurity framework like the one outline by the National Institute of Standards and…
Why does the prevalence of information reduce the attention of the knowledge worker? How can an analytics strategy overcome this phenomenon?
Graham Waters
When I worked as a Realtor,
I would often find myself charting out my cold calls and keeping needless statistics that, in retrospect, held little or no future value. This seemed like a
Why should social media be considered an important piece of a marketing strategy?
This is an essential question for companies to ask in the year 2020. What reasons exist today that have motivated the modern marketers’ push to tap into this online town-square, and do the challenges encountered along the way make the opportunities worth the risk? The answer may not be as simple as a list of tips, and there is one preliminary question that needs to be answered: what is marketing without social media? If your company’s marketing department is excluding social media from your marketing strategy in our current moment, then your company will fall behind competitors within the next…
Chess Theory applied to Enhanced Offensive Cybersecurity Against Ransomware Attacks (Part 1)
A Study in Black and White: Cyber-Chess (Part 1)
What should you do if your company is hacked by black hat actors that are intent on holding your data hostage? This article explores the world of chess theory to provide some insight into ways of being offensively defensive in these situations and potentially protecting yourself from ransomware attacks. This is the first article I have written on the subject; however, it was fascinating how much there is out there about this subject. For that reason I will be writing several more articles in coming weeks about applying chess theory to data security. Stay tuned. Now, what do you do…
Through RFID and wearables
There are several ways that Beaver Creek Colorado could optimize their skiing experience through the application of analytics and geospatial tracking. Some potential technologies include RFID technology and anklets for willing skiers.
The image above shows the interface of the mobile app EpicMix. It can track skiers movements and keeps live stats on lift wait times and slope availability. This is a neat tool for tech-minded skiers; however the entire user experience could be so much more optimized if each ski location kept statistics through distributing wearables to all skiers that they must register by answering several questions. …
Graham Waters
Strategic Analytics Master’s Student at Brandeis University with sales experience in both the automotive industry and Real Estate.
