When it comes to defending your most valuable assets, there is no such thing as going too far. People may argue that there is a line where the expense incurred has no measurable ROI, and to a certain extent, this is true. Everything is limited by capital investment; however, there are established methods of minimizing cost and maximizing results. Figure 1 shows a preview of what this post will cover.

Figure 1. Cirrus Word Cloud of This Discussion Post (Waters, 2020).

When an organization implements a killer cybersecurity framework like the one outline by the National Institute of Standards and…

Graham Waters

When I worked as a Realtor,

I would often find myself charting out my cold calls and keeping needless statistics that, in retrospect, held little or no future value. This seemed like a

This is an essential question for companies to ask in the year 2020. What reasons exist today that have motivated the modern marketers’ push to tap into this online town-square, and do the challenges encountered along the way make the opportunities worth the risk? The answer may not be as simple as a list of tips, and there is one preliminary question that needs to be answered: what is marketing without social media? If your company’s marketing department is excluding social media from your marketing strategy in our current moment, then your company will fall behind competitors within the next…

Graham Waters

Always in Motion is the Future

Suppose we had used predictive algorithms to scan legacy medical data and patterns of historical epidemic outbreak frequency back in 2019. In that circumstance, our country might have been able to preempt the recent global pandemic with preventative measures and saved thousands of lives.

This statement may seem grandiose and overly ambitious to some. Yet I feel confident that others may actually like, if not agree with it. …

Model Deployment: Another Module or a new Space Station?

First, Did David Bowie hide the secret to successful model deployment in the lyrics to his worldwide hit “Space Oddity”? He very well may have. CRISP-DM is comprised of six stages, the last of which is model deployment. This is common knowledge to many data scientists that work with CRISP-DM in mind every day, and yet even experienced datanauts may benefit from an exploration of this process.

By the way if you haven’t heard this remix of the song it goes well in the background while you read the article… give it a try

What exactly does it mean…

I would like to tell you the story of two technological entities that fell in love. It happened like many good love stories do, a long time ago; back when analytics was a nascent field, and much of the data was unstructured and analog. The text and free-form data were largely unable to be captured and were thus unknowable in a digital sense, rendering only marginal insights. Now, with the marriage of faster computers, better OCR scanning technologies, more intelligent artificial intelligence algorithms, and higher demand for improvement at the organizational level text analytics, and text mining are finally joining…

If you like to imagine Sherlock Holmes smoking his pipe and lounging in an easy chair while fighting crime in his mind from afar then you may want to generate a word cloud in R. These two things are absolutely related. Undeniably.

Here’s the R code for a recent project I completed.

R Code

library(“gutenbergr”)# (Gutenberg_download, n.d.).
library(“dplyr”)
library(“tm”)
library(“SnowballC”)
library(“wordcloud”)
library(“RColorBrewer”)

Marketing to Millennials

Without a doubt, millennial marketing is the single most crucial aspect of an effective marketing plan in 2020. But what exactly makes marketing to millennials so critical for modern businesses? If you are looking for qualitative market research information then check out my other article on this. Note: If you’re in a hurry then you can skip the section on 26 marketing strategies. This is a long list and they are fantastic material that I have found to be transformative in my growth. Millennials are the biggest group of consumers on the planet today and also the most connected. They…