How Ben and Jerry’s Gained UniLeverage in Their Market

A Case Study

Photo by Brooke Lark on Unsplash

Introduction

This case study is in response to an event several years ago. The widely-known and well-loved ice cream giant Ben and Jerry’s began receiving some bad reviews. The company was able to react, and did so very fast, to a relatively small situation. Customers were complaining online about the number of cherries in…